How to Create Videos That Attract Builders
Builders in the top of your funnel are looking for information about your product category as a whole. This can come in the form of side perks, logistical details or even just helpful content.
Avoid using “click here” as a link text. This word doesn’t explain what the link is or where it will take site visitors, click here for builders.
Visuals
Builders are extremely solution-oriented, and the more visual content you can provide them with, the better. This is why videos are so popular among builders, especially installation videos that walk them through your product’s steps from start to finish. This kind of content is especially effective because one of the biggest hesitations cited by new buyers was a lack of clear instructions, and a video can easily take care of that. Here is a great example from Rinnai, who sells tankless water heaters.
Emotional Intelligence
Emotional intelligence, or EQ, is about understanding one’s own feelings and behaviors and then managing them. It’s also about recognizing and empathizing with the emotions of others.
Teams that prioritize emotional intelligence often have great relationships and a solid working environment. They know how to get along with people even when they disagree, and they can move past conflict quickly.
While some leaders resist prioritizing EQ, others see that it’s critical to team success. In a time when work is increasingly remote and collaborative, high EQ skills are important for both leaders and teammates at all levels of the organization. CMOE offers a wide range of turnkey, customizable training experiences that help teams develop their emotional intelligence. These workshops can be delivered on-site or off-site, and focus on the needs of your specific team.
Communication Skills
Communication is a fundamental component of teamwork, and it might be the most difficult skill to master. Whether it’s resolving conflict or communicating corporate messages, the ability to communicate clearly with others can make or break your career as a manager.
In order to strengthen your communication skills, practice listening to others. This is an important part of building a successful team because it allows you to hear the whole story rather than just the noise. Try an activity where individuals pair up and one takes the role of speaker while the other acts as listener. The speaker then describes a geometric image that the listener has to draw. It’s a great way to encourage collaboration and build trust among your team members. You can even try this with remote teams!
