How To Add An Instagram Feed To A Klaviyo Email Newsletter


Unfortunately, as of my last update in January 2022, Klaviyo doesn’t have a native feature to embed an Instagram feed directly into an email newsletter. However, you can include static images from Instagram or link to your Instagram profile within your email campaigns.

Here’s how you can incorporate Instagram content into your Klaviyo email newsletter:

  1. Include Static Images:
    • Download images from your Instagram feed or create custom graphics related to your Instagram content.
    • Insert these images into your email newsletter using Klaviyo’s drag-and-drop email builder.
    • Add captions or descriptions to provide context for each image and encourage recipients to engage with your Instagram profile.
  2. Link to Your Instagram Profile:
    • Include a call-to-action (CTA) button or text link in your email newsletter that directs recipients to your Instagram profile.
    • Use enticing copy to encourage recipients to visit your profile, such as “Follow us on Instagram for exclusive content and updates.”
    • Ensure that the link to your Instagram profile is prominently displayed and easily accessible within your email campaign.
  3. Promote Instagram-exclusive Content:
    • Create incentives for subscribers to follow your Instagram profile by offering exclusive content, promotions, or giveaways.
    • Mention Instagram-exclusive content or offers in your email newsletter and provide clear instructions on how recipients can access them by following your Instagram profile.
  4. Use User-Generated Content (UGC):
    • Showcase user-generated content from your Instagram community in your email newsletters.
    • Encourage followers to tag your brand or use a specific hashtag on Instagram for a chance to be featured in your emails.
    • Embed user-generated content directly into your email campaigns using static images or by linking to Instagram posts.

While Klaviyo doesn’t support direct Instagram feed integration within email newsletters, you can leverage these strategies to effectively incorporate Instagram content into your email marketing efforts and drive engagement with your brand across multiple channels. Additionally, keep an eye on Klaviyo updates, as new features may be introduced in the future to enhance social media integration capabilities.

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