How to Design an eCommerce Website

By now, we know the importance of having an eCommerce website. Whether you sell books or boxers, having an online presence helps you reach a wider audience, boosting your profits.

The profitability and customer attraction are what attract entrepreneurs, small business owners, and marketers to go digital. But what intimidates them is the time-consuming and technical process of creating an eCommerce website.

We understand that creating and designing an eCommerce website is complex, but should you forgo the idea of responsive eCommerce website development services? No, in a world where your competitors are quadrupling their revenues with eCommerce websites, why should you lag behind? Henceforth, we bring you a thorough guide to responsive eCommerce website development, so let’s get started.

Defining Your Brand

The initial phase of creating an eCommerce website starts with defining two things. The first is your brand, and the second is your targeted audience.

So why start with defining your brand? Well, your website shouldn’t be limited to selling. It transcends to broader purposes, such as informing and educating your target audience, prospects, and customers.

As you are designing and creating your eCommerce website, integrate your brand identity into it. Enlighten the surfers with your core values, mission, and vision. More so, add the unique selling point about your business that makes it better than others.

Defining your brand on your website helps you in several ways. The first benefit is that your brand identity adds clarity about your business to the targeted audience. Your eCommerce website, being the focal point of your brand identity, helps you create differentiation for your competitors.

Moreover, with a brand-centric website, you can create a relationship of trust and credibility with the targeted audience. As with brand identity, you would be practicing brand consistency, which means that the replication of tone, messaging, and color themes adds credibility to your website. Another added advantage of brand consistency is the memorability that the targeted audience develops about your brand.

Target Audience

Besides being brand-centric, your website should also be audience-centric. Here are the following practices for creating an audience-centric website:

• This means that the content should resonate with your audience’s interests. It should also be compelling, informative, and persuasive to enhance the audience’s interest and drive them to take action.
• Adding personalization is another crucial step in creating an audience-centric website. You can do it by highlighting different pain points for different customers. As we are talking about an eCommerce website, here you can list products in different product catalogs and service sections based on different audience segments.
• Your website should have a display that builds familiarity with your audience. It should also entice the audience to stay longer and shop more. Plan comprehensive research on the typography, visuals, and collars that align with your audience preferences.

Developing Web Infrastructure eCommerce website

Your eCommerce website should have a strong foundation, and for this, you need to develop a powerful web infrastructure. The web elements of your website would be the domain name, web hosting, web security, and legal compliance. On web infrastructure, here’s what you need to know:

• Domain Name: The domain name of your website is the internet address of your website. While creating a domain name, your primary focus should be coming up with a name that is easily memorable and distinctive. One of the most prevalent practices is naming the domain name after your brand name. Also, you have to add an extension with your domain name, and for the eCommerce website.com, the TLD fits the best.
• Web Hosting: This refers to the place where all of your web storage is kept. You can avail of web hosting from web hosting service providers. As you would be finding, consider factors such as data security provision, storage space, bandwidth speed, and others for optimal and enhanced data storage.
• Web Security: Your eCommerce website should be secure. A secure website builds trust with the surfers immediately and, hence, streamlines their shopping experience. For web security, you can add HTTPS encryption and have strong credentials and passwords that eradicate any chance of data breaches and cyberattacks.
• Legal Compliance: For adding transparency and creating trust with the surfers, you need to adhere to legal compliances. And for this, it is necessary that you inform the surfers and web visitors about the data collection protocols and how this data will be used. More so, you should comply with GDPR regulations.

Designing for An Optimal User Experience

If your eCommerce website functions well, then it will not only attract new customers but will also benefit you with customer retention and a lower bounce rate. Henceforth, creating a website with an optimal user experience is necessary. The following are the key considerations for creating a user-friendly website:

• Visual Design: Your eCommerce website should have high-quality images. As your website would be housing several product descriptions and catalogs, you have to ensure that these images are of high quality so that the shopping experience of the shoppers is enhanced. Again, the layout and typography of your website should match those of your targeted segments.
• Navigation and Search: Your website should be intuitive, which helps users easily navigate through the site. Moreover, if you have an extensive product catalog, then it is necessary to integrate search bars and sorting features into your website.
• Content and Information: Adding informational content about the products and services is also essential to elevating the user experience. Informational content is necessary for product descriptions. In addition, your website should have testimonials that add credibility, catch-heading, and persuasive CTAs (call-to-actions) to the relevant web copies.

Conclusion

The journey of creating an e-commerce website is resource-intensive, yet with online shopping becoming the norm, having an e-commerce website guarantees profitability for businesses of any size. We recommend that you go with the best service provider, such as Design Mania, for developing an e-commerce website.

Design Mania is an excellent and expert website development services provider. They assist you with responsive eCommerce website development. Their services for eCommerce web creation include payment modules, shopping carts, and content management system integration. They also provide you with a dedicated designer and developer for your eCommerce web creation.