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India Packaged Rice Market Size, Share Analysis, Forecast 2024-2032

The latest report by IMARC Group, titled “India Packaged Rice Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2024-2032“, offers a comprehensive analysis of the industry, which comprises insights on the market trends. The India packaged rice market size reached 12.4 Million Tons in 2023. Looking forward, IMARC Group expects the market to reach 19.7 Million Tons by 2032, exhibiting a growth rate (CAGR) of 5.15% during 2024-2032.

Factors Affecting the Growth of the India Packaged Rice Industry:

  • Changing Consumer Preferences and Lifestyles:

The shift in consumer preferences towards convenience and time-saving options has been a significant driver of the packaged rice market. As urbanization and busy lifestyles become more prevalent, consumers seek quick and easy meal solutions. Packaged rice products offer the convenience of pre-packaged, pre-portioned, and often pre-seasoned options, making them an attractive choice for consumers looking to simplify meal preparation without compromising on taste and quality. This shift in preferences has led to a surge in demand for packaged rice, propelling market growth.

  • Expansion of Organized Retail and E-commerce:

The rapid expansion of organized retail chains and the rise of e-commerce platforms have substantially expanded the reach of packaged rice products. These distribution channels offer a wide variety of rice brands and types to consumers, even in remote areas, making packaged rice readily available. The convenience of online shopping and the presence of packaged rice in supermarkets and hypermarkets have made it easier for consumers to access and purchase these products, contributing significantly to market growth and sales volume.

  • Government Initiatives and Food Safety:

Heightened awareness and concerns about food safety and hygiene have become crucial drivers for the packaged rice market, particularly in the context of the COVID-19 pandemic. Government initiatives aimed at promoting food processing and the modernization of the agricultural sector have incentivized the packaging and branding of rice. Consumers perceive packaged rice as a safer and more trustworthy source of grains, given its sealed and hygienic nature. This increased consumer confidence, combined with government support, has led to a rise in demand for packaged rice products, contributing to the overall growth of the market.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/india-packaged-rice-market/requestsample

Leading Companies Operating in the India Packaged Rice Industry:

  • Adani Wilmar Ltd.
  • Aeroplane Rice Ltd.
  • Amira Nature Foods Ltd.
  • Baba Naga Agro Pvt. Ltd.
  • Balashree Foods Pvt. Ltd.
  • Chaman Lal Setia Exports Ltd.
  • Future Consumer Limited
  • KRBL Limited
  • Lal Qilla (Amar Singh Chawal Wala)
  • LT Foods
  • Patanjali Ayurved Limited
  • Shri Lal Mahal Group
  • Sriveda Sattva Pvt. Ltd.
  • VSR Foods

India Packaged Rice Market Report Segmentation:

By Product Type:

  • Parboiled Rice
  • Basmati Rice

Parboiled rice represented the leading segment due to its popularity for its ease of cooking and nutritional benefits.

By Packaging:

  • Pouches
  • Woven Bags
  • Others

Pouches accounted for the largest market share owing to their convenience, portability, and suitability for small to medium-sized households.

By Pack Size:

  • 5 Kilograms
  • 1 Kilogram
  • Others

5 kilograms represented the largest segment as it caters to the typical family size and ensures cost-effectiveness.

By Distribution Channel:

  • General Trade: Convenience Stores/Kirana Stores
  • Modern Trade: Supermarkets/Hypermarkets/Specialty Stores
  • Online and E-Commerce
  • Others

General trade (convenience stores/kirana stores) held the majority of the market share on account of their widespread presence and consumer trust in these traditional retail outlets.

Regional Insights:

  • North India
  • West and Central India
  • South India
  • East India

North America’s dominance in the India packaged rice market is attributed to its strong distribution networks, diverse product offerings, and effective marketing strategies.

India Packaged Rice Market Trends:

The India packaged rice market is experiencing significant growth, driven by changing consumer lifestyles, with an increasing preference for convenience and ready-to-cook options, which have fueled the demand for packaged rice products. Apart from this, the rapid expansion of organized retail chains and e-commerce platforms that make packaged rice easily accessible to a wider consumer base is another major growth-inducing factor. Furthermore, the heightening focus on food safety and hygiene, particularly amid the coronavirus (COVID-19) pandemic, has led consumers to opt for packaged rice, which offers a sealed and trusted source of grains, thus propelling market growth.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

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Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

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